63


3 Impact Values - Beautiful Men
masculine
feminine
appropriate
inappropriate
uncomfortable
macho / machismo
stereotypes
gender roles
metrosexual
stereotype

How would you describe Japan’s attitude about makeup for men?
What kind of men’s cosmetics do you find inappropriate or strange? Explain.
What does “masculinity” mean to you? Femininity?
Do you feel men in Japan are becoming less masculine?
Do you notice any corresponding changes in women in Japan?
Compare Japanese men’s fashion and image with those in men of different countries. What are the differences? Where do these images/stereotypes come from?


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